We revealed it last night at our Annual General Meeting!
While our old crest has served us for many years, we felt it was time to have a design more relevant to an organization committed to the history and people of Etobicoke – past and present.
We removed the figurehead and replaced it with a single Alder tree.
In acknowledgement of the Mississauga peoples who occupied these lands at the time of contact with British settlers in the late 18th century, we have included the term "Adobigok," which translates as "place of the alders" in the Anishinaabe language.
We also made some minor changes to the secondary symbols above the tree:
a beaver to represent the fur trade;
a mill to represent early industry;
and a cannon to respect past conflicts.
This new crest is one we believe will best serve our organization for years to come.
What do you think?